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The Drop Launch Playbook.

The four-week social, email and SMS plan for launching an apparel drop. What to post, what to send, and when. Free.

  • Built from how we plan launches for the brands we make product for.
  • Production, timing and marketing on one calendar, so the campaign goes out the day the product is ready.
  • Want us to run it for you? See growth marketing.

One email a week at most, with launch and growth tips. Unsubscribe anytime. By sending this you agree to our terms and privacy policy.